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Graduate Certificate in Digital Media and Communication Technology

Purdue University’s online Graduate Certificate in Digital Media and Communication Technology equips students with in-demand skills in digital content creation, media strategy and technology integration. It opens doors to careers in digital marketing, social media and communication management, helping professionals stay competitive in the fast-evolving media landscape.

A Guide To Creating An Effective Social Media Marketing Plan

With over 5 billion people on social media, platforms like Instagram, Facebook and TikTok aren’t just places to scroll—they’re places to sell. As consumers spend an average of 141 minutes per day on ...

Digital Marketing Strategy: The Ultimate Guide

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Social media is the centre of every marketing strategy

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

Why Bulk Content Creating For Social Media Saves You Time

I explore some best practice tips on how to save time using a method called bulk content creating, which is great for social media managers. I like to think that bulk content creation will be the new ...

Social Media Marketing Skills In Demand, Worth $1.5 Trillion By 2030

Digital marketing basics is an essential skill for leaders and non-management professionals, regardless of being actively involved in the marketing department or not Digital marketing is one of the ...

The Top Social Media And Digital Marketing Trends To Watch In 2024

Forbes contributors publish independent expert analyses and insights. I write about how brands and executives use social media. Dec 21, 2023, 01:39pm EST This article is more than 2 years old. BATH, ...

15 Game-Changing AI Tools For Social Media And Content Creation

When it comes to social media management, generative AI tools can be hugely useful for helping with planning and scheduling, as well as automating routine elements of content creation. In fact, there ...

Step-by-Step Guide to Building a Winning Social Media Marketing Plan

Being in touch with the present-day digital trends, it's a known fact that social media marketing is a mighty tool for achieving business goals. It opens the gateways to connect with an array of ...

Creating B2B Social Media Content That Fuels Human Connections | Marketing Smarts Live Show

Ever felt like your B2B social media content is just not hitting the mark? Well, you're not alone. In this episode of the Marketing Smarts Live Show, guest Brooke Sellas, an expert on the subject, ...

Generating Income through Blogging and Content Creation

I have published over three hundred articles on my WordPress website. From the moment I send my kids off to school to the ...

HubSpot: Top Digital Marketing Trends in 2025

New HubSpot Marketing Report: Brand is back and being driven by investment in visual storytelling and value-driven content 1. AI is helping marketers keep up with increasing content needs. In 2024, AI usage among marketers rose at a staggering rate.

Third annual Social Media Week at K-State features events in artificial intelligence, social media careers, content creation and more

MANHATTAN, Kan. (WIBW) - Kansas State University is hosting the third annual K-State Social Media Week this week. There are virtual and in-person events and discussions designed to inspire, educate, ...

How Can Companies Use ChatGPT for Content Marketing?

In a rapidly transforming digital world, where engaging content is the lifeblood of modern businesses, mastering the art of content marketing is crucial for sustainable growth and success. The power ...

Easily Automate Social Media Content Creation with AI to Save Time and Boost Engagement

In the ever-evolving digital landscape, maintaining a consistent and engaging social media presence is no longer optional—it’s a necessity for businesses, professionals, and content creators. However, ...

How Modern PR Differs From Traditional PR — and Why It’s a Crucial Part of Any Successful Business Strategy

Opinions expressed by Entrepreneur contributors are their own. In the past, public relations (PR) was all about managing a company’s reputation and controlling the narrative through traditional media ...

What Are the Fundamentals of Digital Marketing?

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Social Media Marketing: The Ultimate Guide

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Monetizing Social Media: 5 Strategies You Need to Know

You’re probably already aware that developing a digital presence is an excellent marketing strategy for designers—but even more rewards await if you can start monetizing social media. If you’re ...

Generative AI In Marketing: 5 Use Cases

Leela Gill is a thought leader and B2B CMO at Alta Mira Marketing, with 15+ years of SaaS experience in Retail, FinTech, and Healthcare. From business process automation and voice assistants to photo ...